Press Releases
Iovate Selects RepliWeb-MFT to Accelerate, Simplify and Govern the Delivery of Digital Assets
RepliWeb-MFT saves Iovate's Marketing and IT departments over 15 hours a week, accelerating the delivery of advertising content to media partners
Coconut Creek, FL. May 14th, 2009 - RepliWeb, a leader in application infrastructure software for web content / application deployment automation, managed file transfer and SharePoint synchronization, today announced that Iovate, a global leader in the research, development and marketing of sports nutritional supplements, selected its RepliWeb Managed File Transfer (RMFT) to streamline the distribution of high-res and rich media advertising content to dozens of ad agencies, media companies, printers, and other vendor partners every week.
Iovate markets its nutritional supplements via the web, television commercials, and across a broad spectrum of health, fitness, and sports magazines.
Iovate historically relied on internally managed FTP accounts and vendor's FTP sites to exchange advertising files. Managing FTP processes consumed precious marketing and IT resources, delivered poor transfer completion results, and offered no audit or confirmation that files were actually delivered. "We were looking for a way to streamline file transfer", said Jeff Beith, Mac Support Specialist at Iovate. "IT needed to support and govern the transfer process, but we didn't want to be involved in every transaction."
Advertising deadlines are relentless, with little margin for error. With the quantity, size, and time-sensitive nature of Iovate's advertising programs, Iovate looked to RepliWeb's MFT product to address their production file transfer initiatives. RepliWeb's MFT product was an out-of-the-box solution that automated, accelerated, and guaranteed the delivery of high-value advertising content to its media partners.
"RepliWeb MFT delivers five figure annual cost savings and productivity gains for our marketing and IT teams", said Mr. Beith. "Immediate ROI only took a few months. More importantly, RMFT has allowed IT to step out of the equation. Our design teams are able to react and publish creative materials faster - that's a significant competitive advantage in a highly competitive business."
"For most organizations, the timely, secure delivery of data is a critical concern. Whether you're sending media files like Iovate, or patient records, financials, CAD drawings, you name it… data rests at the core of most businesses," says Yossi Moriel, CEO at RepliWeb, "RMFT offers all of the features necessary to improve file transfer management – it's a game-changing solution in the space, and we're happy to see that companies like Iovate are taking notice."
About RepliWeb, Inc.
RepliWeb accelerates information availability, offering organizations highly reliable, secure and accelerated file transfer and content deployment solutions. The company's software solutions automate and guarantee the delivery of files throughout local and distributed enterprise-computing environments. Engineered for durability and flexibility, RepliWeb delivers uninterrupted file transfer workflows in the most demanding, content-intensive environments and offers seamless integration with existing IT infrastructure. Hundreds of information-driven organizations that place a high value on their digital assets rely on RepliWeb.
About Iovate Health Sciences, Inc.
Iovate, home of the MuscleTech® brand, is an industry leader in the research, development and marketing of Sports Nutritional Supplements. With an international presence in over 70 countries, Iovate products are supported and protected with patents and trademarks worldwide. The company is an influential force in brand advertising from national TV commercials, billboards, and print media from bodybuilding magazines to Men's Fitness & Sports Illustrated to Women's World. For more information visit http://www.muscletech.com.
Press Contact
RepliWeb, Inc.
Jeremy Lay
Director of Marketing Communications
954.946.2274
pr@repliweb.com
